MARKETING CONSULTING FIRM
With Agency Capabilities
Welcome. We are CMG.
What we do
Cultura Marketing Group is an integrated marketing consulting firm with headquarters in Frisco, Texas that delivers on strategic marketing solutions fueled by data, informed by culture and delivered to the touchpoints that create positive emotional connections to transform brands and businesses.
Market Intelligence
Industry insights and trends
Market Segmentation
Competitive Landscape with Perceptual Mapping
Profit Pool Analysis
Concept and Product Testing
Culture Mining
Shopper Marketing
New Market Feasibility Study
Market Assessment – Where to Play
Understanding a New Market – How to Play
Branding – Defining Your Brand
Go to Market – Taking your Brand to MarketBrand Positioning and Strategy
Product Strategy
Communications Strategy
Marketing Strategy
Go-to-Market (G2M)
G2M Plan and Execution
Annual Sales & Marketing Objectives, Target and KPIs
Integrated Ad Campaign
Channel/Customer Marketing – Bricks and Virtual
Retail & Online Programming/Promotions
Media Plan
Experiential
Merchandising Elements
Sales Tools
B2B Channel Marketing
Retail Marketing – Bricks and Virtual
Media Planning & Buying
Experiential – Brand Ambassadors, Events, Influencers
Merchandising and Display Guide
Sponsorship Valuations, Negotiations & Management
Digital
Creative
Brand Creative
Web Design & Development
Digital Video
POS
Signage
WORK
Search Marketing SEO • PPC
By combining both search marketing tactics the site had a 150% growth in traffic and a 71% increase in phone calls every month.
Search Marketing SEO • PPC
A global brand with search marketing positioning in the US only, got over 60% search traffic boost, 15% increase in online sales, and 3x ROI from campaigns.
Website Design • Development • UX
Nascar professional driver had challenges to secure sponsorships. After redesigning her site, her brand immediately got recognized in the media and got national visibility within a few weeks.
Website Design • Development
A website is not just your online sales force, but it’s the first thing that people see. We’ve helped multiple marketing consultants with their online brand and website redesigned which boosted their authority online.
Website Design • Development • SEO
A sophisticated website redesign can be perceived as a premium brand, allowing this company to go after high-ticket B2B clients.
Website Design • Development • SEO
By launching a modern website and combining it with an SEO strategy, this client was able to secure 4x ROI in contracts within 6 months after the launch of their new website.
Website Development
Your business website has multiple functions in your funnel. For this client, her website is her business card and content-hub for all the awards and community news for her loyal clientele.
ABOUT US
We are focused on the sustainable growth of our clients’ brands. We are your marketing partner – a boutique consulting firm that offers business development and marketing know-how through a deep understanding of consumer behavior, actionable insights and trends. Our passion lies in bringing brands to life in the marketplace.
Our Four Core:
Market Intelligence
Go-to-Market D2C and B2B
Digital
Creative
Why we are different
What truly sets us apart is the magnificent leadership team we have in place. It is THE reason for our clients’ success: Our people are passionate, highly engaged and leaders in their field of expertise. We are a hands-on global team that works together to position our clients’ brands for sustainable growth in the marketplace.
Marcela
Founder & CEO
Strategy, Go-to-Market, Sponsorships
Paula
Strategy and Market Research
Leslie
Field Execution
Alejandra
Promotions
Christian
Digital Marketing
Gustavo
Video Creative
Fernando
Strategy, Category Management
OUR CORE VALUES
Family and Health First
Integrity and Transparency
Develop leadership at all levels
Life-long learning and competency growth
Clients becoming friends and family
A Global Mindset
CMG U.S.A.:
214.326.7987
[email protected]
CMG Colombia:
[email protected]
